A domain name is the 'address' of your website, and a good name can be important. However sometimes selecting your domain name according to your company name is not the best strategy. Search engines look at domains names and compares them to what a user is searching for. As an example if you search for 'Cornwall' you'll notice nearly all the websites in the first few pages of results have the word 'Cornwall' as part of their domain name. Therefore if you had a business selling laptops, it would be better to have a domain name of 'laptops-online.co.uk' than it would be to have 'my-tech-company.co.uk' for example.
Having a domain name that reflects your company name is however also quite important and looks the part on business cards and stationary. It is therefore a good idea to have two domain names, one where the website is based 'laptops-online.co.uk' and a forwarder of 'my-tech'company.co.uk'. This way the website benefits from serach engine relevant words in the domain name, but also has an easy to remember name on business stationary that simply forwards the user to proper domain.
Another example could be for a self catering property in Cornwall. A website could have two address's:
www.self-catering-cornwall.com
www.my-cottages..com
This method is definitely worth considering when planning a website
We can purchase the required domain names for you and take care of all the recurring renewalls and admin to give you one less thing to worry about. Our prices are competitive and inline with major re-sellers. Its worth noting that no domain is ever 'owned' by an individual or company, they are merely rented from ICANN, the body responsible for the overseeing of the DNS (Domain name system). More details about ICANN can be found here.
Domain names are usually renewed on a yearly or two yearly basis.